Goodness of fitness-small tea company

Reference no: EM13112280

You own a small tea company, Sweet Leaf, NASDQ ticker symbol LEAF. You are looking at marketing costs versus benefits. Your production manager says it doesn't matter which tea you produce, all tea is the same. You say otherwise. You hire a consumer research firm headed my Matt Stat. He randomly interviews 100 consumers of your tea and the results are listed below.

BRAND PREFERRED NUMBER

Mumbo Jumbo 16

Smooth 22

Purple Passion 27

British Experience 18

China Drift 17

The competing sides are a uniform distribution like the production manager says, or what your customers say. Run a goodness of fitness test to see if the distribution is uniform, or if the brands are different.

Reference no: EM13112280

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