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Good relationship is an emotional connection

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James Barnes says an important ingredient to have a good relationship is an emotional connection, but customer relationships elsewhere have been referred to as “bond of value” or a “bond of convenience.” What do you think? Do customers have to love a product or company in order to have a relationship with that enterprise? Or a perceived benefit – especially one that grows from vested interest-enough? How would you approach a debate on this controversy? Please provide examples.

Reference no: EM131636037

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