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With the implementation of business analytics, an organization will also need to implement a good information systems plan in order to collect, manage, and organize all of the data. Not only is an information system needed, but the data has to be organized in a structured way otherwise any queries will produce bad results. This could be catastrophic for an organization because managers would be making decisions based on bad data. To make sure that the query generates good reports, you need to think about how to best organize data for each of the markets you are exploring.
Internet, research ways of optimizing data organization.
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