User Account

All Pages

Goals that you would like to achieve within the next year

Assignment Help Marketing Management
Reference no: EM13733238

You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM13733238

Questions Cloud

Examine how you impact the environment : Considering all you have learned in this course, state if you feel you have a new appreciation for your role in the environment and examine how you impact the environment. Do you think you impact the environment more than you should?
What extent has islamic religious thought in modern period : To what extent has Islamic religious thought changed in the modern period? Two hints use specific examples from both the modern and pre modern period.
Decision making in a business environment : Decision making in a business environment requires an understanding of cost and revenue data. This includes an understanding of marginal and incremental analysis
How these variables can affect the demand for your product : Long-run cost curves are planning curves, while short-run cost curves are operating curves. Do you agree or disagree with this statement?
Goals that you would like to achieve within the next year : You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you wou..
How much did you spend on fruit : Suppose you purchased 5 apples and 3 oranges last week. Apples cost $0.75 per apple, and oranges were $1.00 per orange. How much did you spend on fruit?
What are similarities between african american civil rights : What precisely did the African American Civil Right Movement gain? What objectives did it fail to achieve? What are some similarities and differences between the African American Civil Rights.
A reexamination of determinants of customer satisfaction : Write a research paper on "A Reexamination of the Determinants of Customer Satisfaction
Leadership skills to improve job performance : Do you believe that you are a born leader? Do you believe that you can develop your leadership skills to improve job performance? Give some examples to illustrate your point.

Reviews

Write a Review

Marketing Management Questions & Answers

  Prepare a report of on sbi

Describe and analyse the primary internal and external influences on State Bank of India.

  The competitive nature of the global marketplace

Looking at the competitive nature of the global marketplace today, what role do systems analysts play in the success of a firm? Include any experience

  Which statement best describes situation in which marketer

which statement best describes a situation in which a marketer might choose a selective demand promotional

  Marketing expenses commonly increase in proportion

Marketing expenses commonly increase in proportion

  What price maximizes profits

Your company has a customer who is shutting down a production line, and it is your responsibility to dispose of the extrusion machine. If you must commit to a posted price what price maximizes profits

  Explain the communication channel or venue where the

your client wants to see two new customer segments that might be interested in the new and improved product. for

  Evaluate the choice of young adult males

Evaluate the choice of young adult males as a target for an Old Navy promotion, What do you think of the creative strategy chosen for this campaign

  Describe the target market for your product

Describe the target market for your product and Using secondary research sources describe the industry and major competitors

  Construct a creative brief for a fast-moving consumer

Construct a Creative Brief for a fast-moving consumer good (consumer packaged good) for an advertising campaign for the Singapore market

  Explain mixed pricing and selling

Explain Mixed Pricing and Selling and What methods can a company use to influence competitive behavior

  Explain marketing strategies using the 4p''s

Explain Marketing Strategies Using the 4P's and How can companies capitalize on differentiation and positioning strategies using the 4 P's marketing mix

  Determine the direct impact of marketing for the health

select a health care provided with which you are familiar and write a four to six 4-6 page paper in which youdetermine

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd