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Dr. Levitt (1983) discussed the globalization of markets, suggesting that the world is becoming homogenous. This would suggest we can standardize products and services worldwide. Douglas and Wind (1987) in contrast, say we must do our market analysis on a country by country basis, taking an adaptive approach to each culture's markets.Benjamin Barber's "Democracy at Risk." approached this from an entirely different perspective.What is the nature of the foundation of Levitt's argument of homogenization? What is becoming homogenous? What is the nature of the argument presented by Douglas and Wind? How are the two arguments fundamentally different when they appear to be arguing two opposing views? How is the foundation of Barber's argument completely different than Levitt's, even though they are both emphasizing homogenization? How could both the Levitt and Douglas and Wind articles possibly be simultaneously correct?Are they arguing different points of view or different things entirely? Provide a single example of a company where both of these authors are right. Explain your logic.
Do you associate Wal-Mart with organic foods? Is this an issue for the brand? Wal-Mart proposes to sell organic products at the same price as nonorganic food. How can Wal-Mart pull this off and still make its margins
1.compare and contrast the mis in place in two distinctly different organizations. 2.compare each organizations usenbsp
Your promotional strategy for your product or service, including how you may use the following: Advertising, Public relations, Digital marketing
Explain E-Commerce- Is it Really NEW where this solution explains if the e-commerce concept is new. A thorough discussion is provided
New technologies are continuously improving and replacing existing products.
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The following information is known for a buyer of cosmetics: Planned sales for the month $42,000 Planned EOM stock $60,000
Why having a diverse sales staff would be important for your selected company. Identify the impact of the firm's culture on the management of the staff
Final Marketing Plan
Name and describe the objectives of packaging. Give a realworld example of a brand that excels at packaging its product (or service) andexplain why it is effective.
Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium
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