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Globalization at the Industry Level
Why is important to focus on industries when examining globalization? Develop a listing of generic elements of a global industry (e.g., global customers). What are the industry drivers for global industry? The appliance industry produces products that are used in every country. Is it a global industry? Will the industry evolve like the automobile industry to the point that there are a small number of international firms present in all major markets? What are the global drivers? Would the drivers be different if we were examining the automobile industry instead of the appliance industry? How? Use concepts from the text and supplemental reading to support your answers.
Economic Development of Nations
Review Rostow's five stages of economic growth and categorize the following countries: Spain, U.S.A., Uganda, Brazil, and China. W. W. Rostow based his theory on the three economic sectors: primary, secondary, and tertiary. The globalization of nations reflects where a nation is in the development pattern. His theory includes the following levels:
What conditions must exist for the above countries move from one stage to another? Do countries regress through the levels? What would cause a country to regress? Use concepts from the text and supplemental reading to support your answers.
The cultural aspects of doing business in a specific foreign country. Identify and discuss business management issues pertaining to business culture, business social situations, and business customs
create a fictional start-up company that is entering a foreign non u.s. market with a good or service. your fictitious
Choose two brands of shampoo.
Develop your company's mission statement and company introduction. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension
Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation
In international marketing has discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about country-of-origin effect on product perception
Explain Nsight into lack of security features or enhanced protocols and The architects of the new Internet Protocol address structure
Explain How can market research benefit a small business owner and List some possible sources of market information
Explain Demographic Analysis and How might these two market research sources help a company develop a marketing mix
"Describe your company's products or services. Why should someone buy them over the competition? What want or need do they fulfill?
Alignment of the Process to the Company Strategy-How well does the process you selected support strategic choice
Political parties have and still are causing division in the U.S. With this great country split down the middle, it will grow harder and harder to bring it back together. Political parties don't help much and are way too destructive to keep.
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