User Account

All Pages

Global strategic marketing planning process

Assignment Help Marketing Management
Reference no: EM133885584

International Marketing Management

Assessment - A critical analysis of aspects of an organisation's global strategic marketing planning process

Learning Outcome 1: critically evaluate the challenges faced by managers in the development and deployment of global marketing strategy

Learning Outcome 2: understand and apply a range of alternative models and concepts in dealing with complex global marketing planning issues in order to achieve competitive advantage

Learning Outcome 3: critically evaluate the processes and outcomes in the implementation of the global marketing planning process

Learning Outcome 4: successfully deploy relevant critical, analytical and academic skills in an extended piece of writing related to global marketing

Brief:

Global Marketing Strategy Proposal for a Fictional Product Launch

You are tasked with developing a comprehensive global marketing strategy proposal for the international launch of a fictional innovative product. This assessment will test your ability to apply theoretical knowledge to a practical scenario, critically evaluate global marketing challenges, and propose creative solutions.

Product Information: "EcoGlobe" - A Revolutionary Sustainable Smart Home System

Product Description: EcoGlobe is an integrated smart home system that combines cutting-edge renewable energy technology with AI-driven home management. Key features include:
1. Advanced solar and wind micro-generation capabilities that can be easily installed on any home.
2. An AI-powered energy management system that optimizes energy usage and storage.
3. Smart appliance integration that allows all home devices to be controlled and monitored for maximum energy efficiency.
4. A user-friendly mobile app that provides real-time energy production, consumption, and savings data.
5. Modular design allowing for easy customization based on home size and regional energy needs.

Target Market: The product is aimed at environmentally conscious homeowners and property developers who are looking to significantly reduce their carbon footprint and energy costs.

Unique Selling Proposition: EcoGlobe promises to reduce household energy bills by up to 70% and can potentially allow homes to become energy independent in suitable climates.
Current Status: The product has been successfully tested in pilot programs in Western Europe and North America. Your task is to develop a strategy for its global expansion.

Task

Write a 4500-word report that outlines a global marketing strategy for launching this product in two diverse international markets i.e. USA and Australia. Your report should include the following elements:

1. Market Selection and Analysis
• Critically analyse the challenges and opportunities in each chosen market, considering cultural, economic, political, and competitive factors.
• Apply appropriate models and concepts to evaluate market attractiveness and entry mode selection.
• Justify your choice of two international markets for the product launch.

2. Global Marketing Strategy Development
• Develop a comprehensive global marketing strategy, detailing how you would approach: a) Product adaptation or standardization b) Pricing strategies c) Distribution channel selection d) Promotion and communication strategies
• Critically evaluate how your strategies address the specific challenges identified in each market.
• Discuss how your proposed strategies aim to achieve competitive advantage in the global marketplace.

3. Implementation Plan and Performance Metrics
• Outline a high-level implementation plan for your global marketing strategy.
• Propose key performance indicators and metrics to evaluate the success of your strategy.
• Critically assess potential risks and challenges in implementing your strategy and suggest mitigation measures.

4. Theoretical Underpinning and Innovation
• Demonstrate a critical understanding of relevant international marketing theories and concepts.
• Show originality and creativity in applying these concepts to your specific product and chosen markets.
• Critically evaluate the limitations of existing theories in addressing the unique challenges of your product launch.

5. Reflection - Critically reflect on assignment outcome and your own responsibility as required by the assignment

• Title and contents page
• Executive summary (250 words)
• Brief introduction (200 words)
• Market Selection and Analysis (850 words)
• Global Marketing Strategy Development (850 words)
• Implementation Plan and Performance Metrics (850 words)
• Theoretical Underpinning and Innovation (850 words)
• Reflection (500 words)
• Conclusion (150 words)
• References

Reference no: EM133885584

Questions Cloud

The major you are considering pursuing : Describe the argument to be addressed in your persuasive essay. Explain how the argument relates to your major, the major you are considering pursuing,
Define sonic meditations and deep listening : How do Pauline Oliveros' Sonic Meditations put her ideas about deep listening into practice? Define sonic meditations and deep listening.
Psychology related to your major or career path : Describe a subfield in psychology related to your major or career path. Social work.
Discuss good operational definition for target behaviors : Discuss a good operational definition for the target behaviors: Protesting and eloping.
Global strategic marketing planning process : Successfully deploy relevant critical, analytical and academic skills in an extended piece of writing related to global marketing
What role does the new product play in the brand portfolio : What role does the new product play in the brand portfolio? Optional: For fun, you might create a logo or packaging for your product.
What are the measures of central tendency : Definition of theory, hypothesis, schema, replication, sample, and population. What are the Measures of Central Tendency?
Ethical standards for school counselor specialization : Review the ACA Code of Ethics, identify two standards that stood out, and then compare them to the ethical standards for School Counselor specialization
Describe a safety issue you experienced on a job site : Describe a safety issue you experienced on a job site and the root causes, outcomes, corrective measures, etc.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd