Global marketing campaign called

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1. Coca-cola is one of the most recognisable brands in the world. In 2012, Coca-cola launched in Australia a global marketing campaign called as "Share a Coke". It has reached more than 80 countries over seven years with the core idea to "Share a Coke with (insert name)". Explain how this global marketing strategy became successful in terms of localisation (to a particular national market) and personalisation? Which strategy do you think was given emphasis in the "Share a Coke" campaign: (a) product strategy; (b) distribution strategy; (c) communication strategy; or (d) pricing strategy?

2. IBM has been one of the world's leading IT companies starting its operations internationally after World War 2. At present, IBM has its semiconductor R&D and manufacturing operations in upstate New York and Vermont, and its global procurement centre in China. Meanwhile, the global services delivery is in India, while many of the services that support IBM's external and internal websites are in places such as Ireland and Brazil. The people at each of these centres are not focused on their national markets; they are leading integrated global operations. What are the advantages and disadvantages of such working approach? In relation to staffing approach, compare and contrast the different staffing approaches? How can you maximise the benefits of each of the staffing approaches?

3. Bangladesh has been highly successful in exporting garments. In 2018, the country exported around $33 billion in garments. Bangladesh is now the world's second-largest exporter of readymade garments, next to China. Why do enterprises based in developed nations outsource the production of apparel to countries like Bangladesh? What are the economic benefits of doing so for the outsourcing enterprise? What are the economic benefits to Bangladesh? On the flip side, there are many reports of child labour and unfair labour practices. What are the philosophical approaches to ethics that must be considered in this case?

Reference no: EM133889979

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