Give examples of forward and backward integration

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1. What is vertical integration? Give examples of forward and backward integration.

2. Find an example of a promotional campaign that has employed messages through at least three different media types. What are the media types used and how does each media type affect the message being communicated?

3. Explain the experience you have had with the USE of the APA format for citations and references?.

Reference no: EM132234625

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