George is starting the campaign plan

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Reference no: EM132272269

Principles of Marketing

Assignment chose the best assertion:

1. The Paralympic committee’s marketing team developed a mass-communication TV spot to raise awareness of the Paralympic brand. This type of TV spot is an example of ________.

1. digital marketing

2. guerilla marketing

3. advertising

2. Karen is a marketer for a pump manufacturer. The company has excess inventory of a particular kind of water pump and wants to move the inventory. Karen is tasked with repositioning the pump and creating marketing materials to support the new positioning. In order for her to better understand the pumps’ selling process, she talks with a few of the company’s top sales people and discovers that one of the difficulties in selling this particular pump type is that there is little supporting material for salespeople. At this stage, what is Karen’s responsibility as a marketer to support the sales process?

1. She needs to let the customer going through the decision-making process be influenced primarily by the salespeople.

2. She needs to provide tools to the salespeople in order to assist them in closing deals.

3. She needs to provide motivational coaching for salespeople to do their

3. The marketing team for an audio equipment company pulled information out of their CRM system and identified the target segment of professional audio studios and sound engineers to receive the company’s social media and email campaign that showed its latest high-end mixing board product. The campaign ran for a week and the marketing team then needed to see how effective the various tools had been, who seemed interested, and other data to identify potential customers for this product. Identify all of the ways the CRM system can assist the marketing team with their campaign effectiveness report.

1. The CRM system reports overall campaign metrics like lead generation, clicks, likes, revenue, and deals closed.

2. The CRM system makes it possible to measure the effectiveness of multichannel campaigns such as email, social media, telephone, direct mail, and search.

3. The CRM system makes it possible to monitor in great details responses, clicks and participation in calls to actions

4. The Pendleton clothing company sells clothing for men and women and is also known for its wool blankets. Pendleton uses a CRM system that uses marketing automation and sales force automation to help its salespeople streamline their communication with prospective corporate customers when they are working to land new accounts. When a potential corporate customer contacts the company requesting information, the customer is sent an automatic email requesting to set up a virtual meeting between a salesperson and the customer. What type of support does the sales force automation function of the CRM system offer Pendleton’s salespeople?

1. It streamlines each phase of the sales process and minimizes the time salespeople need to spend in each step.

2. It enables businesses to use more salespeople to manage clients.

3. It manages contacts by tracking and recording only the final two stages of the sales process for prospective clients

5. A ceiling fan company launched a new website featuring product pictures and relevant articles. New content included installation templates, best practices for decorating and designing with ceiling fans, design examples, and comparisons of the various fan features. Along with the new website launch, the company released new tools to measure the metrics of various areas of the site. The ceiling fan company’s marketing team wanted to know how much the content section was being used by customers. They pulled some KPI numbers for the content, such as page views per article, number of social media shares, and number of PDF downloads. This is an example of what level of a company’s KPIs?

1. campaign-level KPIs

2. team-level KPIs

3. marketing tactic-level KPIs

6. George is starting the campaign plan for his specialty chocolate company, Sucre. He remembers from his previous marketing experiences that there are a few critical pieces of information he needs to know before launching into the action plan. What does George need to know at the beginning of his communication action plan?

1. the campaign deadline dates, date conflicts, and people’s time limitations and availabilities

2. the budget, the accounting method, and the fiscal reporting template

3. the IMC tools and methods the campaign will be using

Reference no: EM132272269

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