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Generic strategies for increasing lifetime value of customer

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What is a relationship and how do you know if you are in one? Companies and customers may have different reasons for entering into long-term relationships; identify where the common ground lies, that is in which circumstances it is in the interest of both parties. Why are long-term, oyal customers often companies’ most profitable customers? Identify four generic strategies for increasing the lifetime value of a customer.

Reference no: EM132080374

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