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Assume that you are the marketing manager for a large appliance manufacturer. You have had five quarters of rapid sales growth and would like to prolong the eventual downturn that always follows periods of high growth for as long as possible. You also know that any one of six strategies for sustaining rapid market growth can be used to achieve your objective. What are the six generally accepted strategies for sustaining rapid growth in a market from which you will make your choice?
Explain the difference between management and leadership. How can this effect the organization.
Using a simple three-month moving average, make a forecast for this month. If 285 units were actually demanded this month, what would your forecast be for next month, again using a 3-month moving average? Using simple exponential smoothing, what wou..
What is external validity? Why should a researcher be concerned about generalizing to other populations?
How does effective communication lessen the probability of unethical behaviors
Discuss why validating a model of a computer system might be easier than validating a military combat model.
Select one agency and describe how your department or group is directly impacted by the mandates.
The sales orientation in marketing first appeared in the latter half of the twentieth century, focusing on sales and "closing the deal." This is different from today's market orientation, which shifted the focus from inside-out to outside-in looking ..
Suppose you have been hired as the new supervisor of a customer service team for a cell phone company. With four years of customer service you feel technically well prepared. However, it is your first formal appointment as a manager. What skills wi l..
Are the projects within your organization being managed from a strategic perspective. Why or why not. What quantitative and qualitative methods does your organization use for project selection
A firm that sells software services has been piloting a new product and has records of 500 customers who have either bought the services or decided not to. The target value is the estimated profit from each sale (excluding sales costs). If the compan..
Define and explain the use of a SIPOC Diagram in Six Sigma Methodology. Identify and define The Seven Quality Control. What were Phillip Crosby’s four absolutes of Quality Management? Based on your experience and training define in your words what is..
Compare and contrast the four (4) different types of layouts found with Apple company; explain the importance of the layouts to Apple’s manufacturing or service operations.
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