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Compare and contrast General Motors operations in Europe and China. What are they doing wrong in Europe and what are they doing right in China? How can the United States get its tax money since we have so much of international company profit off shore?
The stages of the product life cycle The promotional mixes The different bases of market segmentation
Why can't all the balance of payments accounts be in surplus? What factors determine the demand for British pounds in foreign exchange markets? How are exchange rates determined under a flexible exchange rate system?
Relationship marketing focuses primarily on the development of relationships between the organisation and the customer. Define Relationship Marketing and describe why it may be of particular importance to service marketers
The third leg in the strategy tripod
Mark, Matthew and Margaret carried on the business of building contractors in partnership without a written partnership agreement.
Quantitative analysis for decision making class
This assignment is a two-part exercise designed to increase the student's awareness of their own emotions, the emotions of others and the effects emotions have on our ability to communicate effectively.
Read about "Crowdsourcing" platforms supporting microwork such as Amazon's Mechanical Turk. Describe an example/scenario that illustrates how a crowdsourcing platform can be used to semi-automate financial industry related tasks.
Describe and analyse the primary internal and external influences on State Bank of India.
Branding as a living entity Distinguish between Public Relations and Advertising as part of an overall tourism strategy Discuss the role of the AIDA Model while designing marketing and communication plans
Identify a Fortune 500 company that should use strategic alliance rather than going alone for its international expansion.
Suppose someone argues that inflation is good for business (because businesses receive higher prices) and bad for individuals (who pay the higher prices). Is there any validity to that reasoning? Why or why not?
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