General mills was using which new product strategy

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Reference no: EM1398720

Q. When General Mills changed the formula for its Oatmeal Crisp cereal, it added ingredients to reduce the risk of high blood pressure, to lower cholesterol and to reduce the risk of stroke, thus providing greater value to the consumer. Since it was not trying to reach a new target market, General Mills was using which new product strategy?

Reference no: EM1398720

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