Gathered for the purpose of making business decisions

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Marketing Intelligence vs. Marketing Research

In simple terms, market intelligence is information that is gathered for the purpose of making business decisions.  It is largely synonymous with market research, the systematic gathering, recording, analysis and interpretation of information about a company’s markets, competitors and customers.

In a detailed 2-3 paragraph answer, briefly describe what are the differences between the two.

Reference no: EM132167667

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