Gartner analysts expect that the novelty value of the medium

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The research firm Gartner forecasts that blogging will peak in 2007, leveling off when the number of people who maintain a personal website reaches 100 million(!), but only about 20,000 blog sites are visited by other than friends and family of the blogger. Gartner analysts expect that the novelty value of the medium will then wear off as most people who are interested in the phenomenon have checked it out. But that is not keeping big firms like Boeing and Procter & Gamble from investing in the process for customers, employees, and the general public.

Sources: Kim Hart, “Portrait of a Blogger: Under 30 and Sociable,” Washington Post, July 20, 2006, D5; Stanley Holmes, “Into the Wild Blog Yonder,” BusinessWeek, May 22, 2006, 84.

Reference no: EM132152364

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