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Gaining a durable competitive edge over rivals hinges mainly on:
a. The ability of a company to earn bigger profits per unit sold than rivals.
b. Management's ability to come up with a product/service that has innovative or unique features.
c. Having lower costs than rivals.
d. Building competitively valuable expertise and capabilities that rivals cannot match.
e. Having a lower price than rivals and thereby winning sales and market share away from rivals.
This document describes an exercise that could used to increase students' sensitivity to workforce diversity and related issues of power.
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