Gaining a durable competitive edge over rivals hinges

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Gaining a durable competitive edge over rivals hinges mainly on:

a. The ability of a company to earn bigger profits per unit sold than rivals.

b. Management's ability to come up with a product/service that has innovative or unique features.

c. Having lower costs than rivals.

d. Building competitively valuable expertise and capabilities that rivals cannot match.

e. Having a lower price than rivals and thereby winning sales and market share away from rivals.

Reference no: EM1327333

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