Reference no: EM132352160
Future Walt Disney's Mission Statement.
Walt Disney's actual mission statement is "to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." However, an improved, author-proposed Disney mission statement is as follows:
We are on a mission every day to serve customers young and old with outstanding family entertainment. By offering popular theme parks and Disney tV programming to our newly acquired aBC, eSPn, and cruise lines, we provide well-diversified family entertainment worldwide. We use many Disney characters such as mickey mouse and Donald Duck to excite customers globally. We produce apps for smartphones in the interactive media division. We give back generously to our communities and offer many internships for deserving college students. Everything we do at Disney is possible because of our great employees and fans worldwide.
Is it the proposed mission statement better than Disney's actual mission statement in term of inspiring, revealing, enduring and customer-oriented?.
Any suggestion how to improve the proposed new Disney vision and mission statements?