Frozen and made-from-concentrate citrus drinks

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Sunburst Corporation is a leading producer of fresh, frozen and made-from-concentrate citrus drinks. The firm was founded in 1922 by Mario Visconte, a returned soldier, who settled in Redbanks Victoria after World War I and began selling real estate. Real estate sales boomed and Visconte's fortunes soared. His investment philosophy, which he proudly displayed behind his desk, was 'Buy Land. They aren't making any more of it.' He practised what he preached and invested most of his sales commissions in citrus land located in the Mildura District. Originally, Visconte sold his oranges and grapefruit to wholesalers for distribution to grocery stores but in the 1940's and 1950's, when juice sales were expanding, he joined with several other producers to form Sunburst Corporation, which then expanded into juice processing. Today its brands are sold throughout Victoria. Sunburst's management is currently evaluating a new product - fresh lemonade. The new product would cost more but it is superior to the competing lemonade products made from reconstituted lemon juices. Jennifer Jones and Sean Brown, recent accounting graduates, who are now working at Sunburst as financial analysts, must analyze this project along with two other potential investments and then present their findings to the.

Reference no: EM133575238

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