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Free cup of coffee as incentive for filling out comment card

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Reference no: EM133399472

Questions

1. What are the advantages and disadvantages of the two approaches Belkin has used to assess customer experiences at his coffee shops? Which one would you recommend?

2. Do you see any problems with offering a free cup of coffee as an incentive for filling out a comment card? Would you suggest any other options for encouraging customers to provide feedback?

3. Take a look at the comment card that Belkin has posted online. What are the best features of the card? How might it be improved?

Reference no: EM133399472

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