Franchising and licensing from business perspective

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Reference no: EM132201859

1. What are the differences between Franchising and Licensing from a business perspective? Describe a situation in which Licensing may be a more appropriate relationship than Franchising, and why. Please provide in-text citation and references if you can or a link to reference answer.

2. Franchisees often form an association in order to represent their positions with the Franchisor. List and comprehensively discuss 3 Franchisee positions that are typically the most contentious in the Franchisor/Franchisee relationship. Please provide in-text citation and references if you can or a link to reference answer.

Reference no: EM132201859

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