Four stages of the consumer-thinking process

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Reference no: EM132300595

1. What’s the first thing you should do before you start doing keyword research?

a. None of the choices presented

b. Write 250 words before doing any initial research

c. Purchase a keyword research tool

d. Think about what you’re trying to achieve

2. Which is not one of the four stages of the consumer-thinking process?

a. All of the answers presented

b. Research

c. Consideration

d. Loyalty

3. Which doesn’t describe a seed keyword?

a. A longtail keyword

b. Something you can find competitors and influencers in your niche

c. Something broad and relatively simple

d. Your product

4. When setting up an ecommerce shop, which stage of the searcher’s intent should you focus?

a. Checkout

b. Loyalty

c. Purchase

d. None of the choices presented

5. When performing keyword research, you should target big sites like Amazon.com.

True

False

6. Typically, with larger ecommerce sites you won’t see the exact targeted keyword in the URL.

True

False

7. Google is in the business of

a. Providing results that satisfy a user’s query

b. Manage ad spend

c. None of the answers presented

d. Selling real estate

8. George suggests using a question/answer website like _________ to find different variations or features of a product for more keywords

a. Amazon.com

b. Wikipedia.com

c. Bezzera.com

d. Reddit.com

9. After you have a seed keyword picked out, what should your next step be?

a. Expand your seed keyword into lists of longer tail, more targeted keywords

b. Run pay-per-click ads to your website

c. Start building backlinks to your website

d. Sell your website

10. Using Google’s and Amazon’s auto suggest search box is a good way of finding additional keywords.

True

False

Reference no: EM132300595

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