Forward and reverse supply chain management

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Reference no: EM1329422

Forward and Reverse Supply Chain Management

Explain in detail how and why a company should manage both forward and reverse supply chain management. Include what they should focus on to improve their customer service levels.

Give an example of a global company of interest and recommend an application of forward and reverse supply to their supply chain.

If there are sources please provide.

Reference no: EM1329422

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