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Case Study : Foreign Markets Entry Decision for a Singaporean Firm
What is the nature of the product: brand new high technology consisting of a computerized CAD system. The CAD system that this company wants to promote in Pakistan consists of two major parts: the hardware which is a sophisticated weaving machine, and the software that designs the carpets and runs the weaving machine. How important is it to protect patents and the technology from being copied illegally? How important is the firm's intellectual property? How do transportation costs affect your decision?
2. Where is it being manufactured now: Singapore. What is the level of manufacturing sophistication in this country when compared with the target country?
3. What is the nature of the target market: What are the relative business barriers in the two countries? Demand? Economic development? Legal system for resolving disputes? Patent protection laws or enforcement of the law? Availability of skilled engineers and workers? Availability of suitable agents or partners?
The consideration of the above factors will allow you to produce an excellent report for Ms. Chang.
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