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Forecasting demand using exponential smoothing.
Consider the following actual and forecast demand levels for the Burger King Whopper sandwhich at a local Burger King restaurant:
Day Actual Demand Forecast DemandMonday 88 88Tuesday 72 88Wednesday 68 84Thursday 48 80Friday
The forecast for Monday was derived by observing Monday's demand level and setting Monday's forecast level equal to this demand level. Subsequent forecasts were derived by using exponential smoothing with a smoothing constant of 0.25 Using this exponential smoothing method, what is the forecast for the Whopper sandwhich demand for Friday?
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