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A) CoffeeTime is interested in coffee drinking habits of people in India. To obtain this data, we are required to ask subjects: How many cups of coffee have you consumed in the past thirty days? How could this question be modified to provide more accurate data?
B) For each of the following, discuss the benefits CoffeeTime managers would find in helping them to obtain valuable information in problem identification research. Discuss whether these data are secondary or primary and justify your answers.1) Forecasting and business trend research2) Market share and market potential3) Segmentation and marketing mix research4) Image and market characteristic research
Finally, what additional strategy (or variation on a given strategy) would you recommend to the key decision maker in the simulation to solve the challenge given? Prepare a 350-word memo to the key decision maker advocating your recommendation
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How many people would it make sense to involve and where and when would you hold it?
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