Reference no: EM131035531

Part 1

• Download and review the attached PDF document,.Ford Auto Exhange B2B Marketplace
• Click on the URL video link that is listed in the PDF document and watch the video.
• Read section 12.4,ElemicaCase Study, in Chapter 12 of E-commerce.
• Review the Video Case Questions from the PDF documentandthe Case Study Questions from your textbook and be prepared to discuss these.

Part 2

• Go to the Discussion Board - 14-3: Week 14 Case Study & Discussion Board and make a post addressingoneof the following questions:
  • Who do you think would pay the cost for suppliers to put their parts catalogs onto these marketplaces likeAutoXchange? Who should have paid costs?
  • What were the benefits of these systems and who would reap them?
  • Why did the Federal Trade Commission open an investigation of these marketplaces?
  • What role do you think the technology played in the demise of these systems?
  • Why would more "closed" private market places be attractive to both the industry giants who buy the parts, and the suppliers?
• Make a second post below on the Discussion Board - 14-3: Week 14 Case Study & Discussion Board addressingoneof the following questions:
  • If you were a small chemical company, what concerns would you have about joiningElemica?
  • Elemicaprovides a community for participants where they can transact, coordinate, and cooperate to produce products for less. Yet these firms also compete with one another when they sell chemicals to end- user firms in the automobile, airline, and manufacturing industries. How is this possible?
  • Review the concept of private industrial networks and describe howElemicaillustrates many of the features of such a network.