Forces influence your organisation’s buying behaviour

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Reference no: EM131658019

You are the owner of an organisation that produces an industrial product and you have decided to seek alternative suppliers of major raw materials from overseas suppliers to improve product quality and supply reliability. Before you conduct your global search for new suppliers, you need to review your organisational buying process. a) Explain the major stages of the organisational buying decision process appropriate for the raw materials required by your selected organisation, with detailed analysis of each stage. b) Evaluate how environmental and organisational forces influence your organisation’s buying behaviour.

Reference no: EM131658019

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