User Account

All Pages

Following is an example of a straight rebuy

Assignment Help Business Management
Reference no: EM131003211

Business: Marketing (12)

Question 1.1.

A market structure analysis is used to better understand the:

competition

customers

employees

social environment

Question 2.2.

A typical marketing planning horizon is:

one month

six months

one year

five years

Question 3.3

According to the needs hierarchy theory, basic human needs such as food, sleep, and water are examples of ________ needs.

physiological

safety

Ego

social

Question 4.4.

The value proposition offered by the competitors and the marketing mix used by them will most likely fall under which of the following parts of the competitor analysis?

determination of the competitors' major objectives

assessment of the competitors' current marketing strategies

assessment of the competitors' strengths and weaknesses

internal analysis of your firm's strengths and weaknesses relative to the competitors

Question 5.5.

Which of the following refers to one particular product segment of a particular industry?

a product brand

a product variant.

a product type.

a product class.

Question 6.6.

When marketing managers select a market segment to pursue, it is called:

segmenting the market

selecting the target market

selecting the right product

selective distribution

Question 7.7.

Which of the following types of competition can be defined as products or services that the customer views as fulfilling the same need?

product form competition

product category competition

generic competition

budget competition

Question 8.8.

According to the needs hierarchy theory, friendship, affection, acceptance by reference groups are examples of ________ needs.

physiological

social

ego

self-actualization

Question 9.9.

Which of the following types of competition is based on products that have similar features and provide the same basic function?

product class or product category

product form

generic

budget

Question 10.10.

Conni is a marketing manager for a paper manufacturer. Many customers are identified as a straight rebuy. Which of the following is an example of a straight rebuy?

frequently purchased routine purchases such as printer toner

upgrading the local intranet with new technologies

purchasing the first local intranet for a small business

routine purchases that have changed in some way such as air travel

Question 11.11.

Tim is the marketing manager of a toy company. He is segmenting the market via psychographics. Which of the following is an example of a psychographic variable?

religion

lifestyle

social class

density

Question 12.12.

Which of the following best describes upgrading the existing copier to take advantage of new technology?

straight rebuy situation

modified rebuy situation

new-task situation

repetition purchase

Question 13.13.

With reference to the chasm model, the term visionaries refers to:

innovators

early majority

early adopters

late majority

Question 14.14.

What type of competition can destroy entire product categories when a major innovation occurs, so it requires attention, especially for long-run planning?

Product form

Product category

Generic

Budget

Question 15.15.

An analysis in which the strengths and weaknesses of competitors and their current and likely future strategies are examined is known as competitor analysis.

True

False

Question 16.16.

According to the needs hierarchy theory, ________ needs are based on job security and financial security.

physiological

safety

ego

social

Question 17.17

.John is a Marketing Manager for Kaplan Soda Inc. He is making decisions about which customer groups his company will pursue for a particular brand or product line. What is this commonly referred to in marketing?

product segmentation

perpetual map

target marketing

market segmentation

Question 18.18.

Michael is a marketing manager for a home repair organization. He is trying to make a decision on a supplier.

Which of the following influences the decision about which supplier is chosen?

the initiator

the influencer

the decider

the purchaser

Question 19.19.

In technology-based markets, the marketing manager must understand who the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures. According to Everett Rogers, which of the following types of customers will be the first to buy the product?

early adopters

early majority

innovators

laggards

Question 20.20.

The concept of segmentation is important because it implies an understanding that customers are homogeneous.

True

False

Reference no: EM131003211

Questions Cloud

Advantages and disadvantages of alternative strategies : Specify how your recommendations can be implemented and the results you expect. Include a ?recommended timetable for the action items you are suggesting.
What was the amount of the retiree benefits : What was the amount of the retiree benefits paid by the trustee?
Why manipulation of consumers is not relevant to marketing : Identify the statement that provides a reason why manipulation of consumers is not relevant to marketing ethics:
Calculate the value of the led current : The diagram of FIGURE 2 shows a bi-directional opto coupler input interface circuit. When a supply voltage of 20 V is applied the LED carries a current and 2 V is dropped across it. Calculate the value of the LED current and the value of current t..
Following is an example of a straight rebuy : Which of the following types of competition is based on products that have similar features and provide the same basic function?
Identify the activity that ecocentric ethics : Identify the activity that ecocentric ethics would not accept as morally legitimate:
What was the percentage rate of return on plan assets : At the end of the year, retiree benefits paid by the trustee were $6 million and cash invested in the pension fund was $7 million. What was the percentage rate of return on plan assets?
What would jds report if the plan assets : What, if any, pension liability must be reported in the balance sheet? What would JDS report if the plan assets were $45 million instead?
At the end of the year pension benefits paid by the trustee : The actual return on plan assets was $5 million although it was expected to be only $4 million. What was the pension expense for the year?

Reviews

Write a Review

Business Management Questions & Answers

  The contents in the building are valued at

Mia's office building with a $300,000 value has a rating of 2 with a building classification of A. The contents in the building are valued at $120,000. Using the tables in the handbook, the total annual is: a) $1,046.40 b) $990.00 c) $1,064.40 d) $1,..

  What are the positive and negative tradeoffs

What quality systems and procedures and systems should Toyota have followed to ensure that faulty automobiles are not delivered to the customers?

  Illustrate what are some ethical problems associated

Illustrate what are some ethical problems associated with performance-based reward programs? Illustrate what abuses have you seen? Explain how can leaders correct such abuses?

  Explain when he saw the offending pc

Illustrate what do you think about this? Please answer in 150 words or less also cite URL or references used for class discussion.

  Design and conduct performance appraisals

Scenario: You are the Human Resources Specialist whose function within the company is to design and conduct performance appraisals of the different employees. However, recently, there has been concern that the appraisals being conducted are not a tru..

  Philosophy and practices on employee motivation

Select a Fortune 500 company and describe their philosophy and practices on employee motivation and empowerment. Communicate how this company specifically uses one or more of the dimensions.

  Explain the pressures for global integration of activities

Evaluate how you might apply these two Schools of Thought to KFC in 2013. Explain and explore which school of thought you prefer, and why?

  Description and purpose of bi solution

"Business intelligence (BI) is a term used by hardware and software vendors and information technology consultants to describe the infrastructure for warehousing, integrating, reporting, and analyzing data that comes from the business environment,..

  Why might a profit-maximizing employer turn down

Would your offer to work for $8 an hour get you the job? Why might a profit-maximizing employer turn down your offer?

  The impact using incremental break-even analysis

"Break-even Analysis" Assess the impact using incremental break-even analysis could have on a company when compared to using the more common break-even analysis. Use specific examples to support your assessment.

  The discoverer of erythromycin

Note: the following case is copyrighted and may be copied and used only by current users and owners of the textbook, BUSINESS ETHICS: CONCEPTS AND CASES by Manuel Velasquez. Working for Eli Lilly & Company 1 Eli Lilly, the discoverer of Erythromycin,..

  Regarding the market potentials in each country

In addition to the Table, provide an analysis on what all this information means to you regarding the market potentials in each country. Think of these countries as markets where you might be able to sell your products, or markets in which you ..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd