Focuses on art supplies-crafts and framing

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Question

A specialty retail company that focuses on art supplies, crafts, and framing, aims to attract more shoppers by moving away from the general crafts market and targeting people who gravitate to do-it-yourself projects or make items to sell through their own small businesses. When a company targets a specific buyer group, they are using a(n): Group of answer choices cost leadership strategy. focus strategy. operations strategy. differentiation strategy.

Reference no: EM133862332

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