Focus your expansion strategy

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Reference no: EM132196714

You are the founder of a new athletic apparel business that was started in Reno, Nevada in early 2015. You originally started your business as a novelty t- shirt company with a selection of humorous shirts that only someone from Reno would understand. Over time, you have already started selling a variety of related products including athletic apparel, hats, sweaters, jackets, backpacks, sports bottles, and other related merchandise.

(a) Your company’s early success and popularity, especially among outdoor enthusiasts and hipsters who regularly use your clothing on a regular basis for everything from hiking in the Sierra Nevada mountains to enjoying a casual Saturday evening out on the town, has prompted you to consider expanding your business by focusing on the higher-end hipster clothing market niche. Identify five or six industry key success factors of this market niche that may help you to focus your expansion strategy.

(b) Assuming that you decide to pursue this market niche, what offensive strategies are you likely to make and why?

Reference no: EM132196714

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