Focus primarily on the external or internal or influences

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Reference no: EM131750993

Consider that you are in charge of international markets for Kraft Foods, and respond to the following:

• Would you focus primarily on the external or internal or influences? Why?

• What cultural influences would you consider in marketing these products?

• Would your answer change if you worked for Delta Airlines? Walmart? Explain why these may be similar or different.

Reference no: EM131750993

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