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1Q. Place yourself in the role of a manager at a company undergoing a merger or acquisition. What would be the most important things customers would expect from you while still in that process? What role would IT play in meeting those expectations? Provide at least three examples.
2Q. Focus on what Andi Mann in the case calls “tribal knowledge”. What do you think is meant by that, and why is it so important to this process? What strategies would you suggest for companies that are faced with the extensive presence of this issue in an acquired organization? Develop some specific recommendations.
3Q. Most of the discussion on the case are focused on hardware and software issues. However, these are essentially enablers for underlying business processes developed by each of the companies involved. What different alternatives do companies have for merging their business processes, and what role would IT play in supporting those activities? Pay particular attention to data management and governance issues.
Explain Henry Assael Model of buying decision behaviour along with the diagram". Explain in 2 Pages total.
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Create one innovative approach that is not discussed in the textbook for increasing the amount of innovation within a large company. Describe this approach in detail and explain how companies could benefit from it.
Who start to introduce 4Ps and who used 4Ps - Start to question yourself whether 4Ps still relevant and/or can be used nowadays?
Explain Price setting in the Business World and Define prestige pricing and describe when it would be an appropriate strategy
Supervisors often identify time and stress management as important issues that can get neglected if not made a point of focus - do you see any special challenges in addressing time and stress issues
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The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of the development of a marketing plan.
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Explain Fixed and variable costs and What are some examples of fixed and variable costs from your workplace
1. Review your financial and market performance during the 2nd year.
Explain Diversity in Entrepreneurship and Imagine you are a consultant providing advice to a veteran who wants to start a home-based business
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