Reference no: EM132211976

The Purchase-Decision Process- Five stages in the buying decision processes are-

Problem/Need Recognition - Recognize what the problem or need is and identify the product or type of product which is required.

Information Search - The consumer researches the product which would satisfy the recognized need.

Evaluation of Alternatives - The consumer evaluates the searched alternatives. Generally, the information search reveals multiple products for the consumer to evaluate and understand which product would be appropriate.

Purchase Decision - After the consumer has evaluated all the options and would be having the intention to buy any product, there could be now only two things which might just change the decision of the consumer of buying the product that is what the other peers of the consumer think of the product and any unforeseen circumstances. Unforeseen circumstances for example in this case could be financial losses which led to not buying of the product.

Post Purchase Behavior - After the purchase the consumer may experience post purchase dissonance feeling that buying another product would have been better. addressing post purchase dissonance spreads good word for the product and increases the chance of frequent repurchase.

These five stages are a framework to evaluate customers' buying decision process.

Required: Now that aware of the consumer purchase decision process:

1. To what degree do you find yourself filtering the marketing that you are exposed to differently? Write 50 words.

2. Analyze the 5 stages of decision process of a recent purchase you made. What are some of the factors that could have had an impact on your purchase? Write 250 words.