Five demographics and five psychographics

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Reference no: EM132231089

Parenting Expo: Parenting Expo Indianapolis is a 2-day public event July 23-24 at the Indiana Convention Center. This event includes classes on parenting issues, fun family events, and a tradeshow with exhibits featuring products like baby care, education and child care, food and nutrition, health and medical, toys, games and activities, sports and fitness, clothing and accessories, children’s furniture and décor, safety products and services and more. This annual event attracts 10,000 attendees.

Explain who the target market is using at least 5 demographics and 5 psychographics. Identify the 4 types of direct marketing, online/inbound marketing, or advertising channels that would be the best to use in promoting the event to its target market. DO NOT include website. That is an assumed channel for all events. For each of the 4 you provided, explain why it is the best – why will that channel put your information in front of your target market? Why will your target market respond to this type of communication? Ex: If your event was for senior citizens, a blog would not be the best channel as fewer senior citizens are online and value recommendations from personal contacts more than a stranger.

Reference no: EM132231089

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