First-mover advantage

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Which of the following is not a first-mover advantage?

A) The ability to increase a firm's chances of survival by entering a foreign market before industrial rivals

B) The ability to build sales volume in a country and ride down the experience curve ahead of rivals

C) The ability to create switching costs that tie customers to a company's products or services

D) The ability to preempt rivals and capture demand by establishing a strong brand name

Reference no: EM131136636

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