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The administrator of a small, acute-care hospital is faced with his first managed care contract. He meets with representatives from the prepaid plan to discuss the amount to be paid to the hospital. The administrator is concerned because the managed care business does not look profitable-the hospital will be reimbursed below its current reimbursement levels. In what ways might the administrator evaluate this new managed care business in terms of its economic value to his institution?
Suppose Microsoft and Celera are considering a joint venture to use consumers' genetic fingerprints as license keys for software registration.
1. How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a company is planning to promote a cereal to both adults and children. Along what major dimensions would these two promotional efforts h..
1q. what are some visible aspects of recyclines culture that reflect the companys values and commitment to green
Ms. Richards, Marketing Manager for Carlos Family Foods Pizzas, sat at her desk contemplating the task that lay before her. She had been asked to investigate options that might be pursued to address the pizza division's sagging market share and pr..
You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites
Calculate the relative performance
what would be some of the key drawbacks or risks of living in the flat world of globalization 3.0 as friedman decribes it? 2: do u agree with friedman's iron rule of the flat world? Explain 3: is level of globalization uniforms across the world? E..
What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image
Select an organisation and brand to feature, refer to Interbrand's list of top 100 global brands - Choose a brand that is more focused on business-to-consumer products.
Discuss in particular the difference between banner advertising and pop-ups and how these work in relation to clickthrough and web pages using examples to illustrate.
What role does your organization play in the community, What is one social initiative your organization will champion
After reading Chapter 5 in the text, paying special attention to the characteristics of buying behavior starting on page 137, consider the product you are using for your marketing plan.
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