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Firms typically repurchase office supplie (paper, ink cartridges, pens, etc.) through straight rebuys on their supplier's website. Should an office supplies sales rep stay in close touch with his or her current customers? Why or why not?
A. No, the sales rep should be looking for new customers instead.
B. No, this is a waste of time since straight rebuys are straightfoward and easy to handle.
C. Yes, the sales rep might learn about a new opportunity in the need recognition stage.
D. Yes, straight rebuys require a lot of sales rep's assistance.
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The textbook discusses whether there is a need for specialized training for our aging workforce. Do you believe that there needs to be different approaches when training older workers as opposed to new to the workforce employees? Why?
As the Ritz-Carlton focused on global expansion, what did the company believe was its competitive advantage that would ensure success? How did the company approach globalization? What recommendations can you make to the management of the Ritz-Carlton..
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