Firm market offering and the consumer need

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Reference no: EM131397334

1. Identifying target audiences that represent the best match between the firm's market offering and the consumer's need and desire is called

A. idea generation B. concept definition C. test research D. market segmentation

2. Baggini argues that the notion of a God assigning a purpose to humans should be _____ to believers and nonbelievers alike.

a) soothing

b) objectionable

c) acceptable

d) welcome

Reference no: EM131397334

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