Firm decides to turn over promotional responsibilities

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Reference no: EM131797241

1. Given that locals know their markets the best, a firm decides to turn over promotional responsibilities to them. Is this a good idea, bad idea? Or something else?

2. Marketers can be very dependent upon international channel members for the success of their products overseas. Is this good or bad thing or perhaps both?

3. “If a product sells in Dallas, it will sell in Tokyo or Berlin.” Comment.

Reference no: EM131797241

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