Firm consider when deciding to raise or lower its prices

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What factors must a firm consider when deciding to raise or lower its prices? Use a real world example that will illustrate your answer, and please have references to support all.

Reference no: EM131438183

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Firm consider when deciding to raise or lower its prices : What factors must a firm consider when deciding to raise or lower its prices? Use a real world example that will illustrate your answer, and please have references to support all.
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