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Use the following table to answer the following questions:
Customer Product A product b
Reservation Price Reservation Price
1 1,000 200
2 800 400
Marginal Cost 500 100
a) If the firm does not bundle the products, what single price should the firm charge for product A to maximize profit? And what is the firm's profit, assume that MC = AC?
b) If the firm does not bundle the products, what single price should the firm charge for product B to maximize profit?
c) If the firm bundles the products, what single price should the firm charge for the bundle to maximize profit? And what is the firm's profit, assume that MC = AC?
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Why would marketers choose to use channel partners
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