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You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses. As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called "Bon Vivant Organic Gourmet," a high quality organic frozen food product. Read the BonVivant Business and Product Profile:
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
1. Which one of the following options is not a role played by the family decition-making process?
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Analyze the marketing environment and the forces shaping eBay's business over the years.
Explain researching for e-commerce
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