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1. The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant's location. Construct a 10-question psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences
2. Find three print advertisements that you believe are targeted at a particular psychographic segment. How effective do you think each advertisement is in terms of achieving its objective? Why?
Increasing Profitability...What's the best approach toward meeting this objective, Operational Efficiency - Clearly there are some operational issues that have been and/or remain to be addressed
The Tata Nano: The People's Car (A) and Maslow's Hierarchy of Needs, From the case study, categorize the Nano's marketing segments that have the greatest influence on its sales
Explain the different Marketing Environments and the role of Culture and Subculture and explain the importance of consumer behavior for marketers.
Format of a professional business report
1.the objective of public relations is to sella.an organizationrsquos productsb.an organizationrsquos peoplec.an
Case Study Feelgood Inc Integrating Analytics Into Corporate Culture
Marketing is often required to develop and implement lead generation programs to identify "qualified" leads for the sales organization. You have been charged with developing a lead generation program for a new office park.
Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses
Select a minimum of two industries (or specific companies), and identify how reselling, selling via outlet, salvaging, reconditioning, refurbishing, and remanufacturing can help that company optimize its reverse logistics supply chain
Choose two existing health care organizations that are in the same discipline (such as hospital-hospital, insurance company-insurance company, etc.)
Calculate the relative performance
The task is to prepare a 20-minute presentation on Logistics & Supply Chain Management. The range of topics is defined with a book by Harrison, van Hoek - management and strategy (2008)
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