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Looking at Starbucks. As most people are aware, Starbucks regularly places multiple coffee shops in a close vicinity to one another, so you might see four Starbucks stores within a very narrow space (especially in downtown, city areas). One company in DC, that has multiple elevator stops, sports a Starbucks on four floors of their 50+ story building... What type of strategy do you think it is? Do you think its smart? Why or why not?

Reference no: EM1334543


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