Find the market share of your company for each product

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Reference no: EM133483482

Assignment: Marketing Research BCG Matrix

Overview:

You are the marketing director of XYZ Company that manufactures frozen food. Based on the given below, you will develop a BCG matrix and analyze the results.

Note: Amounts are represented in Million CAD.

Products	Your Revenues	Competitors Revenues				Total Market Revenues	Market Growth
Products	Xyz	Frozi	Frozn	Abc	Others	Total Market Revenues	Market Growth
Frozen pizza	500	300	350	416	425	1991	10%
Frozen spring rolls	100	50	75	80	75	380	40%
Frozen fries	600	300	325	429	436	2090	3%
Frozen onion rings	200	156	180	400	198	1134	10%
Frozen nuggets	250	154	165	200	150	919	18%
Frozen fish	260	189	220	388	200	1257	22%
Frozen shrimp	165	145	135	825	145	1415	42%
Frozen burger	355	285	280	296	325	1541	35%
Total						10727

Question 1. Find the market share of your company for each product (Hint: Your revenue per product/ Total market revenue per product).

Question 2. Find the market share of other players for each product (Competitor's revenue per product/ Total market revenue per product).

Question 3. Find the relative market share for each product (Hint: You market share per product/ Your largest rival's

Question 4. Develop the BCG matrix (Hint: boundaries for x-axis: 0-2 and for y-axis: 0% to 50%)

Question 5. Analyze the outcome. Which of the products are Stars, Question Marks, Cash Cows, or Dogs?

Question 6. What are you going to do if you have products that fall under the Dogs category or under the Question Marks category or Cash Cows category or Stars category?

a. All your work should be completed on Excel including the analysis part.

b. Proofread and spellcheck before you hand it in.

Reference no: EM133483482

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