Reference no: EM132707840
GoodBelly was a new line of probiotic juice products produced by Colorado-based NextFoods Inc. Since its first product launch in January of 2008, GoodBelly products have been on the shelves of nationwide retailers such as Whole Foods Market Inc. and Safeway Inc.
GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently promotes through in-person demonstrations in stores, but management is concerned that these demonstrations are not effective enough to justify the cost. It is up to your group, to evaluate its promotional programs using statistical evidence.
So, what you need to do:
1-Before everything you need to form a group of 2, no more and no less.
2-Find the attached data file you need for your project. Please share it with your team member. However, you need to buy the the data set (below link) and I need the receipts of your purchase before I can mark your project.
3- Open the excel file; Read the explanation tab; Review the data set and the regressors. You will find more than 1300 observation there. For your assignment, truncate the excel file in a way to have a random sample size data set with enough observation in it (50 or 100 observations). NOTE: Do not use the entire observations and do not use the first 50 or 100 observations. Go random in terms of the number of observations in your truncated data set and the way you select it.
4-Then follow the regression manual files (Slides on CANVAS, presented with your fellow classmates) to estimate the sales equation/function which shows a meaningful relationship between Goodbelly sales and other factors defined in the explanation tab of the excel file.
5- Summarize your work and findings in a report (typed in 5 to 10 pages in WORD or Latex) and upload it with your truncated data set in your Excel file with your regression analysis tables. Deadline: Dec 5 11:59PM Vancouver time. Do not forget to attach the receipt to your report before uploading it on CANVAS.
Attachment:- regresion analysis description.rar
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