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Select a business of your choice that would utilize a channel partnership. Then, compare and contrast three of the sources that a channel manager for that company would use to find prospective channel members.
For this same business, create selection criteria that you believe provides the most insight when selecting channel members and discuss the factors used in creating a channel.
Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, Describe the main line of business of the company
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes and behaviors
Discuss the successes of sustainability programs StanleyBlack&Decker. Discuss. Discuss how these programs/techniques/methods could successfully be implemented at businesses in countries like China or India etc.
Based on the case information, if MMBC does nothing to change the situation, what is the projected operating profit in 2010? How does the figure compare to 2005's operating profit
Using the country and product above, you want to convince your management team of the opportunities of exporting the product to this country. Evaluate what you have learned about the market
Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses
Evaluate marketing research tools involved in the marketing process. Formulate competitive market entry strategies based on analysis of global markets that comply to initiatives in the health care industry.
Would you call the consideration you selected to be more of an ethical consideration or a legal consideration? Do you think the difference is important? Why or why not? Justify your answer by citing at least two article that supports your response..
What about special pricing for some markets or customers? Show effect on revenues and profitability based on stated assumptions. Potential advantages and disadvantages, both financial and non-financial.
what relationship does it have with an organization's marketing success? Can you share any work or life examples to help illustrate your thoughts
Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
Whereas conventional supermarkets carry about 30,000 SKUs, limited assortment supermarkets or extreme value food retailers only stock 2,000 SKUs. Which of the following is not the advantage of stocking lesser SKUs
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