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The marketing manager for Mountain Mist soda needs to decide how many TV spots and magazine ads to run during the next quarter. Each TV spot costs $5,000 and is expected to increase sales by 300,000 cans. Each magazine ad costs $2,000 and is expected to increase sales by 500,000 cans. A total of ?100,000 may be spent on TV and magazine ads; however, Mountain Mist wants to spend no more than $70,000 on TV spots and no more than $50,000 on magazine ads. Mountain Mist earns a profit of $0.05 on each can it sells. (a). Formulate an LP model for this problem, (b). Sketch the feasible region for this model, (c). Find the optimal solution to thie problem using isoprofit lines, (d). Find the optimal solution using Excel Solver, (e). Find the optimal solution using MATLAB.
Leaders must frequently address competing needs of work groups. Conflict can arise when groups vie for limited resources. Addressing the conflict is essential to leading.
Culture is an incredibly important element in implementing a strategic plan. In 2-3 pages, please tell me how you as a senior manager or company owner plan to implement and reinforce a strong business culture. How will this culture help you implement..
What type of open market operations could the Fed use to quell the critics in Congress and meet their wishes and What would be the effect of this policy on investment and the economy? (Explain which monetary theory you are using)?
Discuss the importance of objectivity in writing a marketing research report by Wednesday. Show us you understand the concepts by using terminology from the textbook and course.
Describe the administration process involved with a benefits program and how federal and state legislation plays a role in the process.
Former Vice President Al Gore launched a "reinventing government" initiative during the Clinton Administration that sought to streamline government procedures and processes, and also sought to reduce duplication in government personnel.
Formulate Watson's production-mix decision as a linear programming problem, and solve. How many tables and bookcases should be produced each week? What will the maximum profit be?
What aspects of a forward logistics model could be used in a reverse logistics model to reduce costs and add value to the supply chain? For example how might the transportation component of a forward logistics model also be used in a reverse logistic..
During the product development stage, a market survey indicated that the expected sales volume of product A will be 100,000 units per year at a price of $10. Per unit.
Research an article on Steve Jobs/Apple that discusses a communication incident, either positive or negative. For example, maybe your company recently implemented a new return policy, how was this communicated to team members or customers? Or maybe a..
You are the newly hired HR manager in a family-run organization with a long standing informal policy of not hiring people with disabilities. You do a bit of investigation and discover the thought internally, that disabled workers will not be as produ..
Illustrate the power of the “buzz” and “viral marketing” about products and/or services, which should include the positive and negative aspects of buzz marketing, as well as a consideration of the resources allocated to the effort and alternative way..
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