Find one previous marketing campaign for a similar product

Assignment Help Operation Management

Reference no: EM131781068

Promotion Analytic Assignment:

Design a promotion activity for the product you chose in your previous assignment. Please be as specific as possible. Please read the linked article -- Steps to Planning a Successful Promotional Campaign (Links to an external site.)Links to an external site. and then,

Choose your target market: describe three characteristics of your target market

Choose three digital platforms for your promotion. Justify your choice.

Explain your overall objectives for your promotional activity and expectations for the results of a one week campaign.

Develop your promotional message -- the one you are going to "post" one your digital platform.

Determine a promotional budget

Choose one tool to collect data that could help you determine the effectiveness of your campaign.

Find one previous marketing campaign for a similar product (Screenshot is expected as well as necessary explanations)

Collect digital data on three platforms using one analytic tool: for example how many views of a commercial within a period of time; how many likes of one advertisement posted on Pinterest, etc. (screenshots are expecte as well as necessary explanations.)

Compare and contrast the data collected from the three platforms (you could use a table to summarize your findings)

Conclude the most effective digital platform for your own product promotion campaign based on your above analysis of previous marketing campaign.

Reference no: EM131781068

Questions Cloud

Prepare a performance report for imperial data devices : Prepare a performance report for Imperial Data Devices. (List variable costs before fixed costs. Enter unfavorable variances using either a negative sign).

Consider a music store that sells compact discs : Consider a music store that sells compact discs. What are the supply chain profits when the manufacturer and retailer are a single firm?

What is the average inventory-find the production run length : Find the optimal batch size. What is the average inventory? Find the production run length.

Was supply chain management responsible for the failure : What happen? Was supply chain management responsible for the failure?

Find one previous marketing campaign for a similar product : Find one previous marketing campaign for a similar product (Screenshot is expected as well as necessary explanations)

One side of smaller cube is in contact with larger cube : Joining together two cubes of different sizes so that every point on one side of the smaller cube is in contact with the larger cube.

Evaluting return on common stockholders equity : The condensed financial statements of Elliott Company for the years 2013 and 2014 are presented below. ELLIOTT COMPANY Balance Sheets December 31.

Explain the components of stockholders equity : October 31, the stockholders' equity section of Heins Company consists of common stock $280,000 and retained earnings $886,000.

Stories can sustain the vision of values that drive project : Stories can sustain the vision of values that drive a project, motivate engagement. What was the biggest obstacle that had to be overcome to be successful?

User Account

All Pages